Carmaker gets plugged in for new model launch
PARIS BECOMES ELECTRIC
An automobile manufacturer needed a large-scale, interactive event in the heart of Paris to educate its sales representatives, managers and distributors about its first fully electric car model. CWT secured an appropriately named venue—Electric—and transformed its enormous 22,000-square-meter (24,200-square-yard) rooftop into a vehicle test track. We created a tagline that translated to “get plugged in” to complement the overall event concept, the new car model, and the event’s interactive approach to education and engagement. More than 300 attendees had an unforgettable experience, and a survey revealed 98 percent of them were satisfied with the event.